Corporate Branding for Merchandise

For this project, I utilized existing firm’s corporate brand standards as well as the guidelines set for the JP Morgan Chase Corporate Challenge to create a t-shirt that appealed to local awareness efforts. The firm has very strict branding policies that include the use of a proper voice in prose and tag-lines. I worked with Corporate Marketing to gain approval of final design. Of all of the designs that were created, this t-shirt gained the most approval from the office for its simplicity and sporty elements.